Design systems thinker.
Physical and digital.
24 years designing physical and digital experience. Often in parallel, not in sequence. Human-centred UX/UI, end to end: discovery, design, build.
Lead UX Designer & Developer at Insight. I ship design systems, lead stakeholder discovery, and deliver across enterprise and government programmes. AI accelerates the work; my extensive experience tells me when it's wrong.
Explore each dimension of the work
Each path filters the work list to the projects that demonstrate it.
Development
Production React, Vue.js, TypeScript, .NET. Component libraries, Storybook, design token pipelines, platform integrations.
View projects →Design
Visual design, UI design, design systems, Figma component libraries, graphic design, brand and exhibition graphics.
View projects →Brand & Identity
Brand systems with tokens, variants and usage rules, from a 2017 data-centre rebrand through packaging, editorial and marketing collateral.
View projects →Spatial & Physical-Digital
Wayfinding, signage fabrication, 3D modelling, museum fitout, environmental graphics, and digital twin projects.
View projects →Leadership & Delivery
Presales to delivery, stakeholder facilitation, cross-discipline team leadership, government consulting.
View projects →AI
Which AI to reach for, when not to reach at all, and what a bad answer looks like. Claude, Claude Code, GitHub Copilot, Copilot 365, Copilot Studio and Figma AI, chosen deliberately per task, never adopted by default.
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