Canefire: RTD Rum Label System
Label design for the Canefire R2D 375ml ready-to-drink rum range — a multi-variant packaging system built in Illustrator through to print, and the most recent freelance design work on record.
The range
Label design for the Canefire R2D 375ml ready-to-drink rum range, built in Adobe Illustrator. Multiple variants sharing one layout system: Rum & Cola, Rum Dry & Lime, White Rum Soda & Lime, and a white common underprint for the print process. Includes print coordination and the white-layer underprint setup for metallic can stock.
This is the most recent freelance work on record, alongside the day job as evidence of continuing hands-on design craft.
Hard Skills
Packaging and label design, multi-variant system design, Illustrator production, white-underprint print setup, print coordination
Soft Skills
Freelance client management, iterative design against client feedback rounds
